The platform is rolling out a fresh option that allows them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This step comes as the platform announced that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread release. This shift coincides with a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on a competing service only show content made by AI. A large amount of this output is considered low-quality AI content, a label for substandard, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we intend to provide users the option to see more or less of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its app labeled as artificially created. In total, in excess of 100 mn videos are submitted to the app every day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the level of artificial media they view by opening the “manage topic” feature in the platform and choosing AI-made media. Other topics that currently be controlled under the filter include news, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to identify “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any believable AI video that is without a tag can be removed under its user guidelines.
Furthermore, the app will henceforth add an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for experts and groups to create learning resources about ethical AI use. This program will support charitable organizations dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, during debate over intentions to lay off numerous review team members in the UK. It is planning to eliminate a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it is viewed by staff. The platform announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
